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Insyde Software and Datalight Form Strategic Sales Alliance

Partnership Aimed at Lowering Costs and Improving Time-to-Market for Embedded Computing Makers


EMBEDDED SYSTEMS CONFERENCE - SAN FRANCISCO, CA, April 22, 2003 - Insyde Software, a leading global provider of Firmware/BIOS & embedded computing software and Datalight Inc., developers of essential, high-quality, cost-effective embedded system software, today announced a strategic sales partnership that will make it easier for embedded PC manufacturers to design-in, test, and ship a more complete system-level software solution.

Through this agreement, Insyde Software will have the ability to offer Datalight's flagship products FlashFX® and ROM-DOS™ to its information appliance and embedded computing customers. Today, Insyde Software leverages its expertise in all embedded operating systems to offer BIOS, custom firmware, operating system integration and device driver development to a broad array of mobile and embedded device manufacturers. In addition, Datalight will refer customers to Insyde Software for all BIOS related inquiries and opportunities.

Typical applications that may take advantage of this integrated approach include industrial PCs, automotive computing, thin clients, gaming systems, web pads and more. The OEMs and system designers of such devices will benefit by having an integrated and optimized system software product, more options for product differentiation, a reduction in overall development time and a streamlining of their vendor selections.

"Insyde Software was a natural choice for Datalight in creating this sales alliance," said Ruthy Ross, Director of Worldwide Sales at Datalight. "Their experience in firmware and system-level software for x86-based embedded PC platforms ensures that our mutual customers will get a well integrated software solution allowing for unique and valuable product differentiation."

"With the Datalight products, we greatly improve our ability to service our embedded computing customers," commented Duncan Cruickshanks, Vice President of Sales at Insyde Software. "Datalight's commitment to quality and service are extremely well respected in the industry and we believe they enhance our ability to offer a more complete system level software solution as well as speed our customer's time to market with a single vendor offering."

FlashFX® is a family of products, which provides essential flash memory management software for resident flash arrays. FlashFX enables applications and operating systems to access flash memory as though it was a standard disk drive. Programs simply read and write data to the flash array using standard OS file system calls to open, close, read, and write files.

ROM-DOS™ continues to be a fully developed and supported OS which incorporates a suite of tools, including a compact TCP/IP stack, that are designed to advance the embedded device market from stand-alone to Internet enabled. ROM-DOS supports applications that provide embedded systems with the ability to send and receive e-mail, transfer files via FTP, run a remote console or be viewed from a local web browser. With the latest release of ROM-DOS, OEMs are able to take advantage of large disk drives and long file names. ROM-DOS is the fastest way to connect an embedded system to the Internet.

About Datalight

Established in 1983, Datalight provides essential, high-quality, cost-effective embedded systems software that helps its OEM customers develop products and bring them to market quickly. Datalight's embedded software helps create applications used on a daily basis such as pay phones, credit card terminals, electronic medical instruments, personal digital assistants, bar-code readers, global positioning systems, and smart cellular phones. Datalight is privately held corporation located in Bothell, Washington. You can find more information on Datalight's website www.datalight.com.

About Insyde Software

Insyde Software, a Microsoft® Windows® Embedded Partner is a global provider of Firmware/BIOS & embedded computing software for companies in the embedded computing, notebook and semiconductor industries. Founded in 1998, the company is publicly held (GTSM6231) and headquartered in Taipei, Taiwan with offices in Westborough, MA and Portland, OR and is represented with sales, engineering and support partners in China, England, Germany, Hong Kong, Japan, and Korea. Insyde Software customers include Compal, Fujitsu-Siemens, Hewlett-Packard, Inventec, Kontron, Nokia, Quanta, Siemens, Toshiba, ViewSonic and Wyse. Additional information can be found at www.insydesw.com.

Insyde is a trademark of Insyde Software. Other company and product names mentioned herein may be trademarks or registered trademarks of their respective holders.

Datalight and FlashFX are registered trademarks and ROM-DOS is a trademark of Datalight, Inc.

Company Contacts

Datalight
Dianna Lyn
Phone: (425) 951-8086 x143
Fax: (425) 951-8095
Dianna.Lyn@datalight.com

Datalight Media Inquiries
Dawna Peterson, MKTX, Inc.
Phone: (503) 297-4094

Insyde Software
Stephen Gentile
Phone: (508) 366-7800 x111
sgentile@insydetech.com

 

 

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